Financial Review’s numbers game on Albanese fails as Mercury prints ‘Tassie Shocker’ | Amanda Meade


OThe one thing voters need to look out for when navigating election media coverage is the reliability of the polls and focus groups behind the headlines. Always read the fine print. The Hobart Mercury and the Australian Financial Review claimed on their front pages this week that Anthony Albanese was largely unknown to voters.

Nine’s financial daily led its Easter weekend newspaper with an exclusive story ‘Better the devil than you know’: The undecided lean towards PM and a feature inside saying that Albo “was ill-defined in the minds of the participants” and “no group could identify any of his strengths”.

Earlier in the week, the News Corp tabloid asked “Albo Who?” on the front page, with a second story inside asking “Anthony Who?”.

— Mercury (@themercurycomau) April 11, 2022n","url":"","id":"1513615870827786240","hasMedia":false,"role":"inline","isThirdPartyTracking":false,"source":"Twitter","elementId":"1dd95b5d-cbd4-4623-9458-477d274fa9ce"}}'>

AFR political editor Phillip Coorey said undecided voters “leaned towards Scott Morrison in the belief that he was the least bad option in the May 21 election” and “the majority of them say they are ready to hold their noses and give the government another chance”.

Faced with the choice of two disappointing leaders, undecided voters seem inclined to stick with the devil they know.

— Financial Review (@FinancialReview) April 13, 2022

“Focus group research conducted exclusively for The Australian Financial Review finds that Mr Morrison’s views are largely, but not entirely negative, but Labor leader Anthony Albanese is seen as dull, disinterested, uninspiring and overly negative,” Coorey said.

Readers were told the research was based on discussions conducted by Ipsos, a research firm that surveyed two groups of voters from both Liberal and Labor seats.

AFR quoted Ipsos pollster Don Pole as saying no firm conclusions could be drawn from just two groups: “The election could be closer than the poll suggests”.

But readers weren’t told that the group chats only had five participants each. The devastating findings for the Leader of the Opposition were based on just 10 voters.

Ipsos told Weekly Beast the panel discussions had five participants each – five in Sydney and five in Melbourne. The financial review is not based on any but two stories out of those 10 undecided voters.

Meanwhile, Mercury’s story, captioned “Tassie Shocker”, claimed that a quarter of voters did not know Albo’s name based on a poll of “50 random people”.

“These are some of the findings of a poll conducted April 3 by The Mercury in the Northwest Coast town of Penguin, which has a population of about 8,000, and which in the past seven federal elections has broke the path of the party that went on to form the government,” the Mercury said.

Sell ​​shots removed

7:30 host Leigh Sales has become the third high-profile ABC presenter to quit Twitter. Sales deleted her Twitter profile this week several months after writing about the toll of the “relentless, personal, often despicable, often unbalanced and routinely based on fabrications” abuse she suffered on the platform.

The sales followed in the footsteps of News Breakfast co-presenter Lisa Millar, who deactivated her Twitter account after she suffered daily abuse over her interview style on the breakfast show.

Earlier, former Q+A host Hamish Macdonald said one of the reasons he left the ABC was the abuse he received when he faced the program.

Sales told Weekly Beast that there was no particular trigger for his decision, although the election was a particularly difficult time on Twitter.

“I’ve just found that I use it less and less over the years, and from my past experience I know that election campaigns breed hyperpartisan abuse and intimidation,” Sales told Weekly Beast.

“So I thought it was just a good time to deactivate. Funnily enough, no specific incidents, after years of ridiculous pilings. I agree with all the sentiments expressed by Dean Baquet in this email sent to NYT staff about why they no longer consider Twitter as useful.

SMH blasts Morrison

After a week dominated by shaky polls and pitiful questions, the Sydney Morning Herald has raised the bar by choosing Good Friday to focus on a broken campaign promise by Scott Morrison.

“When he told voters in the last election that he would create a federal anti-corruption commission, the prime minister pledged to bring a proposal to parliament and fight for it to pass,” said the Herald in a rare front-page editorial. “He didn’t. It’s a broken promise.

“Morrison’s failure to even try to pass his integrity commission legislation is not just a broken promise. This raises serious questions about his understanding of transparency and honesty in government.

While Albo’s pitiful question kicked off a horrific campaign start for Labour, Greens leader Adam Bandt’s stinging question to the National Press Club had the opposite effect.

In what has to be one of the most positive coverage the Greens have had on an election campaign, Bandt’s “Google it mate” response when asked by Financial Review reporter Ron Mizen what the clue was current wage prices has gone viral.

“Elections should be a contest of ideas,” Bandt said.

“Politics should be about reaching for the stars and delivering a better society. And instead there are these questions that are asked, ‘can you tell us that particular statistic’ or ‘can you tell us that particular statistic? ?

The time is already been immortalized by an Australian graphic designer in a cotton T-shirt, mug and tote bag.

Get physical

Andrew Bolt on Sky News Australia had a unique way of assessing the Leader of the Opposition’s performance this week. He brought in ‘body language expert’ Dr Louise Mahler, who studied videos of Albo and said he had ‘all the signs of performance anxiety’ based on how he moved his arms. arm and clenched his jaw.

“It’s not easy to resolve, and he will go into a negative spiral right now in his thinking that will be very difficult to overcome with this pressure from the campaign,” Mahler told Bolt.

Bolt and Mahler also agreed that appearing with six-foot-eight Labor fighter candidate Daniel Repacholi was a mistake as it made the Labor leader look like a “shrinking candidate”.

Lyon’s share in ABC

When ABC chief executive David Anderson picked Justin Stevens as ABC’s news director, a new position had to be found for current affairs boss John Lyons, who had been overlooked for the top job. .

Lyons previously ran current affairs and Stevens, the executive producer of 7.30, reported to him, as did the Australian Story EPs, Four Corners, Q+A, Insiders, Foreign Correspondent and the investigative reporting team.

In the new structure, the roles had been reversed. Lyons, 60, now reports to Stevens, 37.

John Lyons, who has been appointed to the newly created position of the ABC’s global affairs editor. Photo: Photo courtesy of ABC

Stevens took just two weeks to find a solution, appointing Lyons to the newly created post of global affairs editor, which will see him return to reporting in a role similar to that once held by chief international correspondent Philip Williams who retired last April.

Lyons has served as a foreign correspondent in Washington, New York and Jerusalem.

Of course, there is now the small issue of filling Lyon’s role when he hits the road again in June.

The obvious choice would be Jo Puccini, who leads the ABC’s investigative reporting team. Although she is relatively unknown to the public. she has a stellar reputation inside Aunty.

An announcement for a new Four Corners EP was released last week and an announcement for Stevens’ 7:30 position has yet to be released.

Lyons will be an additional body in the ABC’s team of correspondents deployed in Bangkok, Beirut, Istanbul, Jakarta, Jerusalem, London, New Delhi, Port Moresby, Taipei, Tokyo and Washington.

“International reporting is one of the primary services the ABC provides to our audience,” Stevens said. “Our correspondents make sense of major events and issues overseas from an Australian perspective and analyze their impact on us at home.”


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