BOULDER, Colorado, December 22, 2021 (GLOBE NEWSWIRE) – Gaia, Inc. (NASDAQ: GAIA) (“Gaia”), a subscription video streaming service dedicated to conscious media and serving a conscious global community, has acquired International Yoga today.
International Yoga is considered the authentic voice of yoga in the West. Originally started as a print magazine thirty years ago by the Himalayan InstituteYoga International has since evolved into a digital-only platform and community with paid subscribers around the world. The acquisition adds 4,000 hours of unique yoga content to Gaia’s library.
“Over 250,000 of our members worldwide practice yoga on Gaia, while taking advantage of our broader content offerings,” said Paul Tarell, Chief Financial Officer of Gaia. “As we continue to create and find meaningful content, grow subscribers and grow internationally, we are thrilled to welcome the Yoga International community to Gaia. We look forward to continuing the legacy that Yoga International and the Himalayan Institute have built over decades. Like Gaia, they celebrated the practice of yoga as more than a purely physical pursuit while reconnecting with the deepest roots of yoga traditions.
Ishan Tigunait, CEO of the Himalayan Institute and President of Yoga International, commented, “We are delighted that Yoga International has found its new home with Gaia. As a leader in consciousness-expanding media, including online yoga content, Gaia shares Yoga International’s passion for fostering the personal growth of its members. Yoga has evolved from a niche discipline to a conscious and culturally relevant lifestyle and is the quintessential embodiment of well-being in the 21st century. The Himalayan Institute is delighted to transfer the leadership of Yoga International to Gaia and looks forward to the positive impact Gaia will have on the world as he continues to share the practice of Yoga around the world.
About Yoga International
In 1991, Yoga International was founded by the Himalayan Institute, inspired by the Institute’s non-profit mission to share the ancient wisdom and spiritual roots of yoga with the modern world. For over twenty years, Yoga International has been an award-winning print magazine as the authentic voice of yoga in the West. In 2013, Yoga International magazine made the bold decision to transform into a digital-only publication and, over the past 8 years, has grown into one of the world’s leading online platforms for yoga practice and education. with over 60% of its current members outside the United States.
Through all of the changes Yoga International has experienced over the past 30 years – in the yoga community, around the world, and now by joining Gaia – Yoga International’s editorial focus has never changed: to share a vision. diverse, holistic and authentic yoga as a catalyst for personal growth. For more information on Yoga International, visit www.yogainternational.com.
About the Himalayan Institute
Founded in 1971, the Himalayan Institute is a world leader in yoga, meditation, spirituality, and holistic health. The Himalayan Institute is an international non-profit organization dedicated to serving humanity through educational, spiritual and humanitarian programs. Nestled on a 400-acre campus in the Pocono Mountains of northeastern Pennsylvania, the Himalayan Institute is home to a community of service-oriented yogis, volunteers, and faculty in residence, as well as the Institute that welcomes researchers from all backgrounds for weekend seminars, retreats and certification programs. For more information, visit www.himalayaninstitute.org.
Gaia is a member-supported global video streaming service and community that produces and curates mindful media through four main channels – Truth Seeking, Transformation, Alternative Healing, and Yoga – in four languages (English, Spanish, French and German) to its members in 185 countries. Gaia’s library consists of approximately 8,000 titles, 80% of which are exclusive to Gaia, and approximately 75% of the audience is generated by content produced or owned by Gaia. Gaia is available on Apple TV, iOS, Android, Roku, Chromecast and sold through Amazon Prime Video and Comcast Xfinity. For more information about Gaia, visit www.gaia.com.
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