Inter in search of new shirt sponsor amid financial struggles at blockchain firm DigitalBits

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Serie A side Inter have confirmed they are looking for a new shirt sponsor to take over from DigitalBits as soon as possible.

  • DigitalBits to replace
  • Inter owed 17 million euros
  • Club already in new threads

WHAT HAPPENED? Inter Corporate CEO Alessandro Antonello told the club’s annual shareholders’ meeting that cryptocurrency firm DigitalBits was to be replaced as the team’s main shirt sponsor. The Nerazzurri are in ‘friendly negotiations’ to end the deal early but are unable to say whether the talks will succeed.

WHAT THEY SAID: “The amount owed under the sponsorship deal, currently worth around €17m (£14.6m), has yet to be paid by the sponsor, for which they have provided reasons. that our lawyers deem to be unfounded,” he said.

“In the meantime, the club has already taken all the necessary steps in the market, initiating several discussions to find a possible new shirt partner through its own commercial structure so that the new partner can take over as soon as possible.”

THE BIGGEST PICTURE: Inter signed a $100m (£86m/€85m) sponsorship deal with Zytara Labs in September 2021 which initially made DigitalBits their innings sponsor, and which was later put on hold. level on the front of the team shirts. However, financial issues mean the Nerazzurri have already dropped the name of the kit sponsor for the junior and women’s teams and could follow suit with the senior men’s team shortly.

IN ONE PHOTO:

Inter will miss the simpler days of their Pirelli Tires sponsorship.

Getty Images

WHAT NEXT FOR INTER? Simone Inzaghi’s side face Sampdoria at San Siro on Saturday in Serie A.

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