Mastercard strengthens its service dynamic with the acquisition of Dynamic Yield, McDonald’s leading personalization platform



McDonald’s will continue to expand and integrate technology to further improve the customer experience

Complementary offer offers additional Mastercard value beyond the transaction

ACHAT, NY AND CHICAGO, December 21, 2021– (BUSINESS WIRE) – Mastercard (NYSE: MA) and McDonald’s (NYSE: MCD) today announced an agreement allowing Mastercard to acquire Dynamic Yield, the leading personalization platform and decision engine company . Dynamic Yield’s technology is a natural addition to Mastercard’s existing suite of services that helps brands deliver more efficient and reliable customer experiences across all channels.

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Sitting across online and offline channels to personalize a consumer’s experience with a brand, Dynamic Yield delivers personalized product recommendations, offers and content based on a range of factors including past purchases, pageviews, time of day, current store traffic, and trending products. The software as a service (SaaS) platform uses advanced AI and other technologies to support more than 400 brands in the retail, financial services, travel and restaurant industries, among others.

“The idea of ​​walking into a store or opening a web page to find an experience that’s right for you is no longer far-fetched. It is a reality that more and more brands are deploying and that more consumers are waiting for. With Dynamic Yield’s expertise and our scale and relationships, we ‘We will be able to take the connections between the end consumer and our customers to new heights,’ said Raj Seshadri, President of Data and Services, MasterCard.

Mastercard plays a central role in enabling trusted digital commerce experiences, securely connecting billions of consumers to millions of merchants and banks around the world. Using Dynamic Yield’s technology, Mastercard will be able to help its customers and partners meet growing consumer demand for a more personalized experience, no matter where they shop or do business. Creating a unified center of consumer engagement and loyalty will further extend the value of Mastercard’s network to deliver digital services for payments and beyond.

This builds on the company’s long history of delivering data-driven loyalty, analytics and marketing services, anchored in targeted data accountability principles. This includes the SessionM merchant loyalty platform and Test & Learn (APT) experimentation software.

McDonald’s purchased Dynamic Yield in 2019, becoming one of the first brands to integrate business intelligence technology into its restaurants. Under McDonald’s ownership, Dynamic Yield doubled sales and expanded customer base across all verticals. To date, Dynamic Yield technology has been deployed in McDonald’s drive-thru and ordering kiosks in several markets around the world.

Deploying and improving this technology has been an important part of McDonald’s Accelerate Arches growth strategy where the brand has also prioritized improving ordering experiences, introduced a loyalty program. global and expanded its delivery footprint. The acquisition by Mastercard will strengthen the unique and existing synergies between McDonald’s digital engagement experiences currently fueled by SessionM and Test & Learn. In addition, McDonald’s plans to further expand and integrate Dynamic Yield’s capabilities globally and across all order channels.

“We are delighted to continue working with McDonald’s, a long-time customer and proven innovator in this field,” Seshadri continued.

In addition to McDonald’s, a number of retailers and financial service brands already use both Dynamic Yield and existing Mastercard services. Synchrony worked with both companies on digital customer engagement. “Synchrony works hard every day to provide simple, responsive and relevant interactions to enhance the consumer experience,” said Jeff Brousseau, Senior Vice President, Performance Marketing, Synchrony. “With Dynamic Yield, we’ve been able to deliver contextual and personalized experiences throughout the consumer journey. By combining this with the power of Mastercard’s other digital services, we’re unlocking additional capabilities to further enrich consumer engagement. “

The transaction is expected to close in the first half of 2022, with the strength and talent of Dynamic Yield’s extended team ensuring consistency for its clients throughout the process. At the close, current CTO Ori Bauer will take the helm as CEO. Liad Agmon, current CEO, will remain in an advisory capacity.

The transaction is subject to customary closing conditions. Terms of the deal were not disclosed.

About Mastercard

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our business. With connections in more than 210 countries and territories, we are building a sustainable world that opens up invaluable possibilities for all.

About McDonald’s

McDonald’s is the world’s leading foodservice retailer with nearly 40,000 locations in more than 100 countries. 93% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.

About dynamic yield

Dynamic Yield helps corporate brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. The Marketing, Product, Development and Ecommerce teams of over 400 global brands use Dynamic Yield’s Experience Optimization Platform as a technology layer that works with existing CMS, Commerce or ESP solutions to iterate faster and algorithmically match content, products and offerings to each individual for long-term business value acceleration.

Forward-looking statements

This press release contains certain forward-looking statements, which reflect expectations regarding future events and operating performance. Forward-looking statements involve a number of risks and uncertainties. Factors that could cause actual results to differ materially from expectations are detailed in documents filed by Mastercard and McDonald’s with the Securities and Exchange Commission. Forward-looking statements speak only as of the date on which they are made, and neither Mastercard nor McDonald’s undertakes to update these forward-looking statements, except as otherwise required by law.

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Mastercard Investor Relations: Jud Staniar, [email protected], 914-249-4565
Mastercard Communications: Seth Eisen, [email protected], 914-249-3153
McDonald’s Communications: Lauren Altmin, [email protected]



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