Sunday, September 26 2021

Even people who don’t own Samsung devices can now enjoy its ad-supported streaming service. According to Protocol, the tech giant launched TV Plus – something that was exclusively available on the brand televisions and mobile devices – for the web in May.

This was likely a soft launch, as the post called it, given that Samsung has yet to officially announce its web version and have it included in the streaming service’s marketing material yet. While there has been no fanfare surrounding TV Plus’s web expansion, a company representative confirmed to Protocol that Samsung actually rolled out a web version of the service in the second quarter.

Samsung launched TV Plus in 2016, and it has since evolved into its current free ad-supported, cable-like form. It is accessible in 23 countries, and in the United States, it gives viewers access to 140 channels which include ABC News Live and Vice. Sang Kim, vice president of Samsung Electronics, said Protocol that the company broadcasts “billions of minutes every month”, so it is clearly very popular with users. Its reach has been limited to Samsung customers so far, however, and it remains to be seen whether the availability of the web version can add a substantial number of new users to the service.


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