Sunday, September 26 2021

NOVI, Michigan, August 9, 2021– (COMMERCIAL THREAD) – Senior executives of Ford Motor Company, Ministry of Energy, and LG Energy Solutions are confirmed on the front page The drums show and Electric and Hybrid Vehicle Technology Fair, the largest and most comprehensive advanced battery technology and E / HV trade show and conference in North America.

Scheduled September 14-16 at the Suburban Collection Showplace in Novi, Michigan, the in-person event is strategically designed to propel the global advanced large battery market expected to reach nearly 110 billion dollars by 2024, a market largely driven by the current unprecedented levels of E / HT growth in the world. “Electric car registrations increased by 41% in 2020, despite the global slowdown in car sales linked to the pandemic which fell by 16%,” as stated by the International Energy Agency Global EV Outlook 2021 report.

Faced with this unprecedented growth, keynote speakers for 2021 include:

  • David Howell, Deputy Director of Vehicle Technology, Office of Energy Efficiency and Renewable Energy, Department of Energy

  • Denise Gray, President North America, LG Energy Solutions

  • Brett Hinds, Chief Engineer, Electrified Transmission Systems at Ford Motor Company

“We couldn’t be happier to have such respected industry leaders addressing such timely and forward-looking topics: supply chain and regulatory policy, the future of the US battery market and the global transition to electric vehicles, ”said Jenny. McCall, Group Events Director, The Battery Show and E / HV Tech Expo, Informa Markets. “Each opening speech has been developed with the aim of providing attendees with topical information to put into practice so that they too can have a positive impact on the growing advanced battery and E / HV markets. quickly. “

McCall continued, “Due to the strongest lineup of speakers to date and a strong exhibitor roster, this year’s event attracted attendees from leading companies in the industry including A123 Systems, BMW, CATL , FCA, Ford, GM, Honda, LG Chem, Magna Powertrain, Panasonic, Rivian and Tesla, underscoring the critical need to connect with industry and make deals. “

The details of each main presentation are as follows:

Federal efforts to support the lithium battery supply chain and sustainability | Virtual broadcast of the event
Tuesday September 14 | 9:30 a.m. to 10:15 a.m. EST
Advanced lithium-based batteries play a critical role in 21st century technologies such as electric vehicles and stationary network storage, which will be critical to securing the future of clean energy in the United States. The demand for electric vehicles and stationary storage alone is expected to increase the lithium battery market size five to tenfold by the end of the decade. Today, the United States relies heavily on importing advanced battery components from abroad, exposing the country to supply chain vulnerabilities and the cost of these technologies. In June 2021, the Biden administration released the 100-Day High Capacity Battery Review, led by President Biden’s Executive Order on America’s Supply Chains, which assesses vulnerabilities and opportunities in the current and projected landscape of the battery supply chain and identifies policy recommendations to address them. In addition, the Department of Energy, on behalf of the Federal Consortium for Advanced Batteries (FCAB) published the “National Master Plan for Lithium Batteries 2021-2030” which codifies the findings of the chain assessment. battery supply and details how the federal government’s strategic and immediate investments will place the United States at the forefront of an emerging global market.

The plan sets out five essential goals and key actions to guide federal agencies working together to ensure the country’s long-term economic competitiveness and create well-paying jobs for American workers, while supporting the administration’s decarbonization goals. Biden. In addition to the DOE, the FCAB is led by the Ministries of Defense, Commerce, and State and includes many federal government organizations. This presentation will detail the key findings of these reports and discuss current or planned federal actions to achieve key goals and recommendations needed to support and enable the establishment of a robust and resilient high capacity battery supply chain to states. -United.

LG’s vision for battery manufacturing and electrification in the United States
Wednesday September 15 | 9:00 a.m. – 9:45 a.m. EST
In this opening speech, Gray will explain how battery technological innovation has been a catalyst for alternative propulsions and mobility solutions. The baseline has been established, but the prospects are limitless. Amazing researchers and engineers have developed the technology to meet the demands of propulsion and mobility. The mobility solutions available to consumers will be mind-boggling.

The global transition to electric vehicles
Thursday September 16 | 9:00 a.m. – 9:45 a.m. EST
Climate change and increasing urbanization around the world have made the need for zero emission transport more evident than ever. In this talk, Ford’s Brett Hinds discusses how rapid advances in battery development are making the widespread adoption of electric vehicles possible – and also the need to develop products that appeal to a wider range of audiences to accelerate the transition. towards zero emissions. Vehicles.

Press conferences, reserved exclusively for the press registered to attend the event, to immediately follow each keynote.

In addition to this year’s world-class programming, the Battery Show and E / HV Technology Expo will feature an Advanced Propulsion Center and UK Pavilion, carefully designed to bring together exhibitors who have advanced new technology and are looking for organizations partners to sell or develop advanced technology with. The APC exists to ensure that the UK remains competitive in the research, development and production of low emission technologies. The 10-year program was born out of collaboration between the UK government and industry, the APC aims to save 50 million tonnes of CO2 by 2023, save or create 30,000 jobs in the UK and make £ 1bn of co-funding available for research and development of low emission propulsion technologies in the UK.

Notable exhibitors confirmed to date include Advanced Battery Concepts, ATOP, Carl Zeiss, Cascadia Motion, Curtis Instruments, Dana Corp., Dassault Systems, Dewesoft, ESI Automotive, HB Fuller, Honeywell, Hongfa, Mitsubishi Chemical, Nordson Sealant Equipment, Odawara , Rise Robotics and Webasto.

Visitor registration is open:

  • To register for the Battery Show, visit here.

  • To register for the Electric and Hybrid Vehicle Technology Show, visit here.

  • To register as a press, please visit here.

Connect with The Battery Show: # TBS21

Connect with the Electric and Hybrid Vehicle Technology Show: # EVT21

About Informa Markets – Engineering:

Informa ‘markets Engineering Portfolio is the leading producer, publisher and digital media company of B2B events for the $ 3 trillion high tech manufacturing industry. Our print and electronic products provide trusted information to the engineering marketplace and leverage our proprietary database of 1.3 million names to connect suppliers with buyers and buying influencers. We produce over 50 events and conferences in a dozen countries, connecting manufacturing professionals from around the world. The engineering portfolio is curated by Informa, the world’s leading exhibition organizer that brings a wide range of specialty markets to life, opening up opportunities and helping them thrive 365 days a year. For more information, please visit

About Informa Markets

Informa Markets creates platforms that allow industries and specialized markets to trade, innovate and grow. Our portfolio includes over 550 international B2B events and brands in markets such as engineering, healthcare and pharmacy, infrastructure, construction and real estate, fashion and clothing, hospitality, food and beverages, and health and nutrition, among others. We provide opportunities for our clients and partners around the world to engage, experience and do business through face-to-face exhibitions, specialized digital content and actionable data solutions. As the world’s leading exhibition organizer, we bring a wide range of specialty markets to life, opening up opportunities and helping them thrive 365 days a year. For more information, please visit

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Lauren Lloyd
Director of Public Relations and Communications
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