Shangxia appoints Sophia Wu as CEO – WWD


LONDON – Shang Xia promoted Sophia Wu to CEO.

Wu was previously the brand’s chief operating officer.

Jiang Qiong Er, founder, creative director and former CEO of the Chinese luxury brand, will remain on Shang Xia’s board and take on a new role as an advisor to Exor on its portfolio of brands, which includes Christian Louboutin, Ferrari and Changxia.

A new appointment for Shang Xia’s creative director of housewares is expected to be announced in the coming weeks. In addition to fashion, the brand offers furniture, homewares, bedding and other lifestyle products.

The company said Jiang’s role as creative director will be filled by Yang Li, who was hired last September as creative director of fashion for the Exor-owned brand, and the new creative director of the brand. home.

Jiang will continue to support Shang Xia, in addition to his new role.

“I have always considered Shang Xia to be one of my children, and always will be,” Jiang said in a statement.

“As the old Chinese saying goes, ‘When parents love their children, they plan for them to go far.’ Since its inception, Shang Xia has been committed to connecting heritage and innovation, east and west, past and future. With Sophia’s appointment and the other steps we are taking, I know we are creating something truly special and valuable for future generations,” Jiang added.

Suzanne Heywood, president of Shang Xia and managing director of Exor, which is controlled by the Italian Agnelli family, thanked Jiang “who brought his greatest talent and passion to make Shang Xia what it is today. .

Heywood said the decision to hand Wu the CEO role, along with the new creative appointments, were important next steps in realizing the founder’s vision for the brand.

In his new post, Wu said Jiang had made Shang Xia “a unique brand with its own identity, a symbol of Chinese excellence in the world.”

“It is my honor and responsibility to build on his accomplishments and embark on the new chapter of Shang Xia by exploring exciting opportunities to nurture our brand as it grows,” added Wu.

Prior to serving as CEO at Shang Xia, Wu served as COO for the past three years. Previously, she held several management positions in luxury brands such as Dolce & Gabbana, Chloé and Qeelin, where she served as General Manager China, helping the founder finalize the acquisition of the latter brand by Kering.

Before entering the luxury industry two decades ago as a retail area manager for Dior, Wu worked as a finance manager at P&G, where she built a solid foundation for systematic management of Mark.

Founded in 2010, Shang Xia was created specifically for one of the fastest growing luxury markets in the world. It was sold to Exor by Hermès International in 2020. Hermès remains a shareholder alongside Exor and Jiang.


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